Slogans, music, celebrities, and rhymes all helped ancient Chinese advertise their wares for sale
China’s marketing managers know the power of advertising. A pithy slogan, the right endorsement from an influencer online, or a catchy jingle can all make a brand stand out. But before mass media and the internet, ancient Chinese still had to find ways to hawk their wares.
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Sun Jiahui is a freelance writer and former editor at The World of Chinese. She writes about Chinese language, society and culture, and is especially passionate about sharing stories of China's ancient past with a wider audience. She has been writing for TWOC for over six years, and pens the Choice Chengyu column.
