Despite amassing millions of users, Meipian, a Chinese social media app targeting the senior community, continues to grapple with monetization challenges
At around 6 p.m. on a weekend in Beijing’s Beihai Park, despite temperatures of 30 degrees Celsius, a line of people in their 60s and 70s with cameras, tripods, and wide-brimmed hats start to form on the bank of Beihai Lake. They’ve come to shoot the park’s famous white stupa, and will patiently wait for hours to capture all of its different views: against blue skies, glowing under the dusk, and then illuminated under the park’s artificial lights at night.
Tan Yunfei is the editorial director of The World of Chinese. She reports on Chinese language, food, traditions, and society. Having grown up in a rural community and mainly lived in the cities since college, she tries to explore and better understand China's evolving rural and urban life with all readers.
