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FEMINISM

Just Ad Misogyny: Why Is Sexist Advertising Still Rampant in China?

A collagen drink becomes the latest product in China to be slammed for gender discrimination in advertising

It’s never been easy to escape stereotyping for female PhD-holders in China, but a recent advertisement for a collagen drink has made it harder. Cosmetics brand Five Doctors is being investigated by Beijing’s commercial regulators for false advertising and “vulgar” content in a series of ads that landed among the top trending topics on Weibo for disrespecting women.

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author Rebecca Wang

Rebecca Wang is an intern at The World of Chinese. A Texas native, she is exploring her Chinese roots through studying abroad and is passionate about sharing stories on culture and society. In her free time, she enjoys dancing, playing music, and spending time with friends.

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