The pandemic and a slowing economy have seen Chinese consumers flock to low-price brands, from milk tea to clothing
This article is part of our series on China’s low-end market, and how small-town budget brands are booming in an otherwise struggling economy.
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Sam Davies is the managing editor at The World of Chinese. He writes mainly about Chinese society, especially life outside the biggest cities. His pieces touching on diverse topics from the future of China’s ski industry to efforts to prevent juvenile crime.
