When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
Li Jiaqi is in hot water again. The makeup and beauty influencer, known as China’s “Lipstick King” for his skill at selling lipsticks via livestream, spent months offline in 2022. Within a year of his return, he’s now embroiled in more controversy after he chastised a viewer who complained that a Chinese-made eyebrow pencil Li sold was too expensive.
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Zhang Wenjie is a contributing writer at The World of Chinese. She loves to share the lifestyles, voices, and concerns of China’s Gen Z. She is also fond of collecting and displaying the flourishing slang expressions in the Chinese language.
