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How Women in Small Towns Got a Taste For Gold
Women in China’s lower-tier cities and towns are increasingly buying gold accessories for investment and prestige
Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
The Weirdest Singles Day Products of 2021
What were the most imaginative products on China’s top e-commerce platform this year?
SUBSCRIBER EXCLUSIVE
Seeing Red
Xiaohongshu is a social e-commerce app worth billions—but can it monetize its trend-setting reputation?
Learning to Love Alibaba’s ‘New Retail’
When one TWOC writer began shopping at Alibaba’s Hema Fresh supermarket, little did she know that she would soon become reliant on its “New Retail” strategy
Fantastic Beasts (and Where to Buy Them)
Exotic and endangered animals are being traded online in China, in spite of numerous regulations, owner arrests, and deaths
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